Year’s Worst: Lego Batman
January 23, 2009 by Jin
Filed under Games, Off the Wall, Recent
LEGO Batman has been named to a watchdog group’s worst toys of the year. The Campaign for a Commercial-Free Childhood had this to say about the game:
How do you turn the ultimate creative toy into a symbol of commercialized childhood? Begin by partnering with media companies to sell that toy in branded kits designed for recreating movies like Star Wars, rather than creative construction. Then, dispense with hands-on building altogether by turning your toy into a video game so that instead of deciding what to build next, children choose which cyber weapons to use to beat up their opponent. Finally, ignore the fact it was rated suitable for ages 10 & up and partner with McDonald’s for a Happy Meal toy giveaway to simultaneously promote the video game, junk food, and the violent Dark Knight movie series to preschoolers.
Ouch! that’s quite an indictment. Still, it’s hard to believe that LEGO Batman is worse than say something like Grand Theft Auto.
Other nominees of the worst of the worst list include Baby Alive by Hasbro (a toy baby that actually poops), Power Wheels Cadillac Escalade by Fisher Price (so your 3 year old can have his own pimp’n ride), Smart Cycle from Fisher Price (a cycle attached to a video monitor that can be used in place of a real tricycle) and Barbie Dallas Cowboy Cheerleader by Mattel (a really, really emaciated looking Barbie).
See and vote for the nominees at their website.
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